Ekonoo is a company that makes finance and insurance easier. We worked on the design of their logo and brand image, through a complete and colorful visual identity. 

We chose to push simplification to its extreme, using only basic shapes to compose the typography of the logo ( 45deg diagonals, perfect circles, square). This simplicity is balanced by the glyph "ee", a ligature that can also be turned to see an "oo". The colors used are powerful and contrast with the usual practices in the field. Life paths are represented on the supports by dotted lines.